The growing importance of Klout

The presence in social networks is valued more and more in employment selection processes. And they begin to proliferate job offers that require Klout scores higher than 45, or pages as Hootsuite, which integrated it into the control panel. This free tool measures the social influence according to networks in which one interacts. An influence that is reflected in the rating, based on different factors measured by the application.

To know it just create a profile on its website (http://klout.com/), and can meet the daily variation of our influence on networks like Twitter, Facebook, Google+, Instagram, Linkedin, Foursquare, Flickr, Lastfm and Tumblr, as well as blogs hosted on Wordpress and Blogger.

In addition, the application allows to know different statistics, that can be very useful for professionals that use networks such as communicators or marketers. In this way, Klout provides its users the tool that allows them to meet their social influence and use those data to understand and be able to improve your reach on social networks.

On what topics are we influential? 

How explain its founders Joe Fernández and Binh Tran "users can know what are the themes in which the user is influential and, at the same time, know what highlights people and to use them as well for example." In addition, it allows access to the Perks - awards - which are based on the score of each user ".

Score from Klout, which lies between 0 and 100, the influence of the user is based within your network of contacts on networks. To set it, Klout measures more than 400 signals, obtained from the social networks in which the user interacts: number of followers on Twitter, retweets and mentions, subscribers, followers and number of followers on Facebook, recommendations in professional networking and quality content contributions, comments on Foursquare, etc.

Created six years ago, Klout - which has as a motto 'standard of influence' - currently stores more than 500 million profiles of users, 200 terabytes of data, 1,250,000 perks, 10,000 topics and 15 billion daily signals. A tool with an ever growing importance which is worth to keep in mind.