Ferrán Martínez is the most
successful player in the history of the Spanish ACB League, with seven
Championships and two "Copa del Rey" -King's Cup-. In addition, is
the only European winner of all the continental titles, since he won the
Euroleague, the Cup Winners Cup and the Korac Cup trophies. After retiring, he
redirected his career to enterprise and entrepreneurship and now published his
fourth book, The Alchemy of prosperity, edited by Uranus.
Question: in your new book you
mention that times of crisis are ideal for changes and that it is time for the
venture. Do you think that there is a firm commitment of the institutions by
entrepreneurs?
Answer: Although they claim
otherwise, I do not think that we should expect too much from the institutions.
What is a reality is that young entrepreneurs are highly qualified and have
global vision, especially young people, who have good ideas and know how to
carry them out. It is in crisis when changes occur, and now we are living this
process that will undoubtedly be very positive.
Q: You are an entrepreneur of Lánzame Capital, an incubator for
start ups of technological basis. What is the first advice that would give
someone who is thinking about to undertake?
A: For example, to make a good
market research, who knows who sells and that sells, having the open mind
(ability to view other lines of business), that plan and always simulate the
worst scenarios, and above all, to surround himself with the best possible
workers. Having a good team is very important for success. Partners do not have
to contribute only money, can bring you talent, get involved, believe in the
project, or open many doors.
Q: In the book you speak of
the importance of the small things and, at the same time, of thinking big, what
you mean?
A: It is a very practical
concept: the small details make the difference, and produce major changes. It
should seek simplicity and take into account costs and control of them, but at
the same time, set high goals and be open to challenges. So the illusion is
very important and view that you want to be, try to innovate and do different
things.
Q: Do you think that, given
the Economic scene, there are reasons for optimism?
A: There are reasons for
optimism, we have to see on the problems, opportunities. We ourselves who must
invent the future, so not worth complaining about the situation of crisis we
are experiencing, and if we focus on how get the better of us in moments of
pressure as the current ones.
Q: Your latest book is called The Alchemy of prosperity, is there a formula?
A: The formula each has, is
just a matter of rethinking certain things and see what really matters. To
improve it must first stumble, sports has taught me. Every entrepreneur should
be able to overcome the adversities that surely will be, and adapt quickly to
change. If our grandparents, with far fewer resources and in worst situations
"got ahead" with effort and sacrifice, finding happiness in small
things important, how are not going to be able to us do so?
Q: Also you have written
another book about the utility of zen in the company. What brings you to you?
A: While I was competing, I
used zen unconsciously, as the invisible training, visualization techniques,
techniques of breathing to find the concentration in many pressure situations
(end of Championships, or play you the winning shot at the end of a match,
etc.). All this is clearly applicable to your personal and professional life
and gives you balance. Zen is like sports, since it is based on practice and
intuition, just like in the business world.
Q: After four books, you are
considering writing a fifth?
A: Sure I will write more
books since I enjoy writing. I always travel with a computer in tow and take my
travel to do so. In fact, I'm already working on a new project.
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